Starbucks Is Going Retro To Make Customers Feel Welcome Again
Starbucks wants to go back to being a coffeehouse. That desire isn’t new. In an era where customer experience reigns supreme, starbucks is taking bold steps to reinvigorate its brand and reconnect with its foundational principles. Starbucks is going retro to make customers. Carlo allegri | reuters.
Yes, starbucks is facing a different set of circumstances than mcdonald’s or burger king, b oth which recently announced the introduction of new value menus and both. New chief executive officer brian niccol said he plans to redouble efforts to improve the company’s physical locations, as digital ordering has radically.
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