Starbucks CEO Reveals Major Changes To Stores After Sales Decline
The chain’s new ceo is now ordering up a change: A plan he’s calling “back to starbucks,” evoking a time when starbucks was simpler, cheaper, cozier, cooler — and. The news prompted its new ceo to announce a series of drastic changes to the company’s stores. Shares declined after sales plunged for the third consecutive quarter and the company pulled its guidance for 2025, calling attention to the scope of the. Starbucks is planning to bring back sharpies and ceramic mugs and cut back its menu.
Ceo niccol to focus on simplifying menu, fix pricing; Shares fall 4% after hours Brian niccol emphasized improvements in product quality, employee experience, and service as starbucks reports disappointing preliminary results. Starbucks revealed that sales fell again. Starbucks’ new ceo brian niccol has a herculean task in front of him to change the dire state of affairs that the world’s largest coffee.